About Ahmed
Business consultant, podcast host and dealer coach.
Twenty-five years of selling, and still learning
I am the CEO of UPD and The Video School, and I host Fail Successfully. My work is simple: help dealers sell more and grow, using methods I have tested myself.
I believe failure is data. When you review what went wrong without ego, the next step becomes clear.
Work with meThe road so far
- 1999
First wireless counter
Learned to sell by listening to what customers actually needed.
- 2008
Leading sales teams
Moved into management and built training that stuck.
- 2015
Founded UPD
Started helping dealers across the country sell more and grow.
- 2020
Launched The Video School
Taught teams to use short video to bring in customers.
- Today
Fail Successfully
A podcast about lessons from setbacks, with guests who share them openly.
What I stand for
Straight talk
You get the real picture and a clear next step.
Practical first
Every idea comes with a script, checklist or template.
Fail forward
Setbacks are material. We study them and move on.
Ready to sell more and grow faster?
Tell me about your business. You will hear back within one business day.
Book a call